Like many industries today, the events sector is using Artificial Intelligence (AI). This helps to simplify administrative tasks, enhance the attendee experience, and provide useful data insights.
AI tools use machine learning to analyse data patterns. They then create text, images, or videos that mimic human actions. When used correctly and ethically, AI can make event planning better. It can also create a fun and personal experience for your guests.
Here are some ways to use artificial intelligence positively for events:
How to Use AI in Event Planning
Suggesting events for attendees
One of the things that AI does most reliably is analyse trends in data and pull out key insights. AI can suggest events or sessions that attendees may like. It can also create a custom agenda for them. This increases their chances of attending and getting involved.
Reviewing attendees’ behaviour and interests
AI in events can also be useful for organisers by reviewing attendees’ behaviour, interests, and survey responses. They can then provide instant insights, allowing the team to adjust the event process accordingly. Make sure to follow Data Protection laws and get consent from your attendees before collecting their data.
Easier event sign-in processes
AI biometric tools and face scanners can speed up the sign-in process for events. This makes it quicker and easier for everyone, contributing to the success of the event.
Chatbots can also provide instant customer service to answer general queries. However, we still suggest having support staff available to help. Keep in mind that AI tools are not perfect, and chatbots may struggle with some requests.
Social media content creation
Some people are also using AI in event management for social media content creation. This can help promote your events easily on social media platforms to your targeted audience. Just ensure that if you use generated images, you do not mislead people about the actual event experience.
Closed captions or translation for virtual events
Finally, at hybrid or virtual events, AI models can offer live closed-captioning or translation. This helps make the event more accessible for attendees and ensures you’re keeping up to date with event industry trends.
At MPG Events, we offer a wide range of spaces for events of all sizes and kinds. To learn more, check out our venues or email us at events@mcmanuspub.co.uk.
