The events industry has seen significant development in recent years. With new technology, AI optimisation, and trends towards sustainability and accessibility, event planning has been revolutionised. Here we will cover some current event trends you should keep on your radar.
Current Event Trends
Personalisation through AI
One of the most popular event industry trends is utilising AI-powered technology to streamline the planning process. This also helps create a better event experience for your attendees.
With AI, you can make a custom agenda based on what your attendees like. You can connect people with similar interests and give summaries of event sessions, among other things.
Event professionals are making more data-driven decisions by collecting information on factors like participant satisfaction, Return on Investment (ROI), and engagement, then using this to optimise future live events.
Technology
By making the most of modern technology, events are more adaptive and convenient both for planners and attendees. For example, through online booking systems, attendees can access event agendas and find or book rooms. Online event pages can allow attendees to connect prior to the event. This streamlines the event process, reduces stress, and allows more time to be allocated to the event sessions rather than explaining necessary details.
Sustainability
The world is more eco-conscious than ever, and this bleeds into every industry and practice, including event-planning. Events often produce lots of plastic waste with single-use decorations, leaflets, confetti, and signage. Excess food from catering can also create significant waste.
Putting sustainable practices at the centre of your event planning can lower costs and your carbon footprint. It will also boost your business’s reputation. Opt for recyclable or reusable alternatives such as paper straws, glasses and biodegradable confetti. The UK has Sustainability Standards which you must abide by, so you should keep aware of these.
Accessibility
Ensuring accessibility for all participants is crucial when preparing for any event. Awareness of dietary requirements and disability or religious accommodations will ensure that everyone feels included and receives fair treatment.
Thankfully, modern software can make this easier, with automatic close captioning, recorded sessions or remote/hybrid options. You should also ensure that the venue you select is accessible for your attendees.
Venue diversity
Opting for more unique and tailored venues is another popular event trend. Depending on the event format, certain venues will be more suitable. For example, a venue with large outdoor space, in-house catering, or technology equipment.
At MPG Events, we have a range of event venues to suit your needs and the current event trends. To learn more, call 07395375006 or email events@mcmanuspub.co.uk.
