Planning a corporate event can feel overwhelming. However, with good organisation and clear communication, you can make sure it goes smoothly. The main things to focus on when planning a corporate event are your budget, goals, and the needs of your attendees. Read on for our tips on how to plan a spectacular business event to promote your products or services.
How to plan a corporate event
- Business objectives
The first thing to consider when organising an event is the nature of the event and your business objectives. If you want to strengthen connections within the organisation or train your employees, team-building activities and workshops are a good idea. However, if you want to promote a product launch or liaise with potential customers, consider offering networking opportunities or guest speakers instead.
- Budget
Plan a detailed budget for your event. Consider the costs of catering, decorations, branding, venue hiring fees, transport, overnight accommodation, guest speakers and more. Ideally, you should also factor in some contingency into your budget in case unexpected costs arise.
- Venue
When choosing a venue, there are many factors to consider. Ensure it suits the nature of your company and the event type, and is fitting for your target audience. Check the venue’s capacity and how easy it is to get there. Also, see if it can support any technology you need for presentations, like Canva.
Ask your attendees if they need any additional accommodations at the venue, such as lifts, ramps, or prayer rooms. MPG Events offer multiple event spaces that cater to a range of requirements.
- Logistics
An important part of event management is organising logistics. How are your attendees getting to the venue? Look into car parking availability or book train tickets or coach travel.
If your attendees are staying overnight, you will also need to book hotel rooms. It is important to check hotel availability before choosing the venue. This way, you can make sure everyone has a place to stay overnight.
- Suitable breaks
Schedule the events of the day with suitable breaks and opportunities to eat. Provide catering for all dietary requirements so nobody feels excluded.
Allow some flexibility when planning activities or speeches in case they run over time. However, try to stick to the schedule as much as you can. This way, the day runs smoothly and you can achieve everything you need to.
- Promotion
Promote your event through multiple channels to generate excitement and share necessary information. Closer to the date, send out an agenda so people know what to expect on the day.
- Collect feedback
Lastly, after your event, collect feedback from the attendees on what went well and anything you could do to improve. Awareness of anything that you overlooked can help you when you plan future events.
Event planning doesn’t have to be stressful if you give yourself ample time to prepare and consider all the related expenses. At MPG Events, we can help you find the perfect venue for your corporate event. To learn more or to book one of our venues, call 07395375006 or email events@mcmanuspub.co.uk.
